Santa Cruz holds the distinction of being the national folklore city, thanks to its commitment to keeping its traditions and customs alive, including traditional dance, musical instruments, food and drink. The town features a pleasant, well laid out park, as well as a variety of shops and public services.

Nearby natural tourist attractions include stunning beaches such as Ostional, Blanca (Flamingo), Tamarindo and Grande. Tourism development has been substantial in recent years, mainly on the coast, where large hotels have been established along with a range of services and activities, including golf..